- Tugan is a French entrepreneur and marketer.
- He has a passion for economic history.
- He has experience in Web2 marketing. He cofounded software businesses and recently sold his AI company Tugan.ai (60k paid users).
- Since 2021 he has been a web3 marketing advisor and worked with 30+ web3 projects.
- He likes to focus on ”common sense”, storytelling and making projects special through differentiation strategies (according to the monopolistic competition theory).
- In 2023 he copublished the book “Token Titans : The Secret Playbook for Building New Web3 Experiences, NFT Communities, and DeFi Protocols”
- You can follow for free his Web3 marketing Lesson in the Bootcamp.
- He is the founder of Side.xyz, a web3 growth protocol powered by the $Side token.
- You can follow him on Twitter (French account and English account), on Youtube (French account and English account).
Tugan believes that if web3 fails it’s going to be because of poor marketing execution.
