1. CONSISTENCY
Have a consistent bio, banner, and profile picture. Make sure your visual identity matches your positioning. If you’re a deep tech project, using a memecoin profile picture isn’t ideal. If you’re focused on degen stuff, looking too much like a VC-backed startup could be counterproductive (and even misleading).
Degen:
source: https://x.com/bobocoineth
Tech:
source: https://x.com/helium
Fun Tech:
source: https://x.com/phantom
2. START TODAY
Tweet as soon as possible. Tweet at least once a day. If you have no idea what to tweet about, just share some random technical details. Don’t wait until you have a product ready to start communicating. A common red flag for projects is when they start tweeting 48 hours before the token generation event (TGE) and pretend they have been working on the project for many months. (Check the chapter ‘The Science of Trust’ in the book Token Titans for more.)
3. NO BETA ORBITING
Follow the team or follow no one with the official account of the project. Web3 projects need to maintain a high status, so they shouldn’t just follow anyone like a ‘beta orbiter.’ With team accounts, you can follow more people, and it’s okay to have an imbalance between the number of followers and those you follow.
4. STRICT RT POLICY
Only retweet tweets about you, not about anything else. If, for any reason, you need to retweet something not about you, quote retweet (QRT) it and add some context or your opinion on it.
5. 10 SOLDIERS
Get 10 community members on board and pay them a small amount to reply to all your tweets, like, and retweet. It won’t spark a meteoric rise, but it will reduce the risk of your account feeling like a ghost town. Give them a small monthly salary (extrinsic compensation) and perhaps a role in your organization (intrinsic compensation).
6. 24/7 RISE
Start an ongoing Rise Campaign 24/7. It doesn’t have to be big, but people need to feel that it’s worth their time to commit to the project. Even if you give $100 per day in your own token, it could be enough to gather 200-300 people who will talk about you every day.
7. 10K CREDIBILITY BOOST
Running a giveaway and airdrop campaign to reach 10k+ followers might make sense if and only if you have your 10 dedicated supporters, and if you can onboard some of these 10k followers into a Rise campaign, so a percentage of them keep creating content about you. I’m promoting my solution, but this giveaway can be done through Side too.
8. 5 LEGIT KOL
A cool goal is to make a deal with 3 to 10 legit KOLs in your space who will follow up on your project each week. For example:
9. BE ENTERTAINING
Want to post memes but not funny? It’s okay—you can crowdsource from the community with meme contests. You might end up with content like this:
10. HIRING PROCESS
The best way to hire a good community manager is to select someone from the community who is first, very active, second, knowledgeable about the project, and third, has a good sense of humor.
Disclaimer: None of this is financial advice. I’m mentioning projects as case studies.
