Let’s have a discussion about web3 marketing, NFT promotion and memecoin pumping !
No one can deny that memecoin (dubbed “shitcoins” by industry veterans) has been a major driver in web3 adoption.
Some call these tokens scams and a disgrace to the crypto world, while others enjoy gambling, marketing, or socializing with their oddball “degens.”
Memecoins, unlike standard cryptocurrencies, are popular because of viral internet memes and social media trends.
These tokens generally lack technology, inherent value, and roadmaps. Usually it’s on purpose.
DogeCoin ($DOGE), Shiba Inu ($SHIB), and Pepe Coin ($PEPE) have billion-dollar market caps with listings on Binance, Kucoin, and Kraken.
Psycho-social experiments and financial innovation appeal to web3 users’ “degen” side, who are lured to memecoins’ unpredictability.
Celebrities like Jake Paul and Elon Musk have helped memecoins like “Cum Rocket Inu” (you can’t come up with such a name) to skyrocket.
While some memecoins have gained notoriety, unfortunately, others have turned out to be scams, such as the infamous “squid game token.”
Here are 7 blockchain marketing techniques to launch and grow your memecoin in 2023.
But first, don’t:
- Don’t hire a meme coin marketing agency (and expensive and doesn’t work)
- Avoid advertising… Web3 forbids it (it’s seen as a major red flag for your Web3 project)
- Avoid paying influencers. They’re expensive and untrusted (the only trustworthy guys … don’t promote anything. Period).
Instead, do this :
Memecoin Web3 Marketing Hack #1 – The OG CRM: Memecoin Success Through Relationships
OG CRM (Customer Relationship Management) involves building personal relationships with your memecoin’s early believers, followers, and holders.
Early memecoin adopters must be intimately connected with. Learn their names, countries, passions, favorite blockchain or web3 projects, and values.
This helps you understand your community and adapt your marketing.
Create a CRM or Google Sheet to organize and track this important data. Centralizing this information lets you engage with your community and generate individualized encounters that build loyalty and passion.
Engagement matters.
After you connect, communicate with your community daily. Participate in community events, conversations, and updates.
Twitter (or X) spaces are a popular tool to achieve this.
Address their issues and provide individualized support by connecting with them individually. Individual attention shows your dedication to their success and fosters lasting relationships.
Your memecoin’s success starts with ten true supporters. Early adopters will build momentum to recruit the next hundred admirers and holders. Kevin Kelly’s important essay suggested a thousand loyal fans as the community grew.
Memecoins need passionate communities. Building such a community needs conscious work and a commitment to “do things that don’t scale,” according to Paul Graham. Personal relationships build a supportive and enthusiastic community that will help your memecoin succeed.
You’ve got it : Web3 marketing and blockchain promotions go beyond metrics. They’re about true relationships, communal values, and belonging. You may launch memecoin with a strong community by choosing the OG CRM method.
Token Marketing Strategy #2 – The Minimum Viable Guru
MVGs—Minimum Viable Gurus—are another powerful Web3 marketing tool.
What are they?
MVGs are semi-doxxed public figures who support a project on the internet (web2 or web3).
The MVG guides the community and entertains followers with their charisma.
Mission and values drive MVG success. They need a cause. Simon Sinek’s “Big Why” fits here (I guess you saw the Ted Talks … the concept is great but somehow I have the video). The community’s ambitions and the MVG’s mission generate an emotional connection that encourages involvement and commitment.
MVGs have autistic habits and odd behaviors. These quirks actually make the MVG more likeable. An MVG can make a lasting influence on the community by being memorable, not merely kind.
Do Kwon from Terra Luna, FrankDeGods, and Alex Becker from NeoTokyo are (or were) successful blockchain MVGs.
Their unique personalities and purposes captivate their communities.
You can use personal branding and community building to advertise your memecoin with an MVG. The MVG represents your initiative, inspiring others to join. This can boost web3 marketing and memecoin launch success.
Token and NFT Move #3 – Create Now a Custom Page for Your Memecoin on Side.xyz
Web3 marketing and blockchain promotions can help launch a memecoin by creating a personalized Side.xyz page for your memecoin.
This No Code platform has the best technology for generating web3 project pages that display both web2 and web3 information, making it ideal to market memecoin.
Custom Side.xyz pages boost memecoin visibility and marketing. This page houses all project information. It lets you explain your memecoin’s mission, tokenomics, key performance indicators (KPI), charts, and other data to investors and enthusiasts.
Side’s broad platform reach is a major benefit. You may provide extensive memecoin information to visitors to your Twitter, Instagram, and Telegram profiles by including a link to your Side.xyz page in your bio. This helps develop credibility and convert interested visitors into engaged community members and possible investors.
Side.xyz interacts with CoinMarketCap, Opensea, Blur, CoinGecko or even Mobula, along with social accounts.
Side.xyz is trusted by hundreds of top NFT and token initiatives and Web3 creators. This platform’s user base and association with other successful initiatives improve your memecoin’s reputation and appeal. It promotes your project on social media and currency listing platforms.
Side helps your memecoin stand out in a crowded market and attract investors and enthusiasts.
Crypto Marketing Move #4 – the Cultivation of Community Culture
Pepe the Frog, Doge, Shiba, and other online icons inspire memecoin ideas.
Copyright difficulties may occur when associating memecoins to politicians, scandals, or movies.
Whether your memecoin is based on internet culture or current events, strong web2 marketing methods are needed to build a vibrant community culture.
Memes help build group culture. Memes are a global language of comedy and relatability. They can help your memecoin’s branding and marketing build community. Of course, Memes can be shared on social media to engage and recruit new members and reference internet culture or your memecoin’s tale.
Besides memes, a memecoin community’s vocabulary may solidify its culture. Create a sense of community by using project-specific jargon and phrases. This shared vocabulary strengthens the community and distinguishes your memecoin from others.
As CheCoin Token (a memecoin token on the Binance Smart Chain launched in 2021) shows, memecoin anthems or songs can foster community culture. You can stimulate the community by writing and promoting a popular song that embodies your memecoin’s beliefs. Memecoin holders and fans feel pride and excitement from the anthem.
Long-term success requires a healthy memecoin community. It fosters community cohesion and participation.
Meme Coin Growth Hack #5 – Avoid Spending on Influencers
Influencer marketing may not work for memecoin.
Influencers often have false followers, likes, and retweets.
However, credible influencers aren’t going to endorse a memecoin for $500, $1500 or even $5000.
Maybe $20k or more.
Because they put their reputation on the line.
Personally I refused to talk about any coin. I don’t want te be paid to shill a coin.
So …
Your memecoin may not benefit from influencer marketing.
My friend and business colleague Apollo revealed the Micro Partnership Juggernaut Method.
The way it works:
- Hire Web3 Enthusiasts from Low-Income Countries: Recruit individuals from countries such as Turkey, the Philippines, and Nigeria who are English-speaking and qualified in the web3 space. These individuals will serve as your partnership managers. They are sharp and work harder than people from “rich” countries.
- Teach Partnership Managers to Establish Collaborations: Provide comprehensive training to your partnership managers on how to successfully close partnerships with existing communities, specifically other memecoins. The goal of these partnerships is simple: to generate mutual awareness and engage in shared tweets or retweets.
- Compensation for Partnership Managers: Offer your partnership managers a payment of around $5 in BUSD (or any stablecoin on a blockchain with cheap gas fees) for each achieved and validated partnership.
- Train, Motivate, and Monitor Managers: Continuously support your partnership managers by conducting webinars, holding regular calls, and providing resources on a Notion page that addresses potential objections. This training and monitoring process enhances their efficiency and effectiveness.
- Obtain Numerous Partnerships at a Low Cost: With a team of dedicated partnership managers, you can secure dozens of partnerships daily for a minimal investment of $100-150. This approach proves to be more cost-effective and efficient than paying influencers.
Partnerships have immediate benefits, but your partnership managers may become the memecoin community’s backbone. They can strengthen your memecoin network by developing and sustaining partnerships.
The Micro Partnership Juggernaut Method lets you avoid influencer marketing’s drawbacks and develop connections quickly and cheaply.
This strategy saves money and enables a dedicated staff of partnership managers who help your memecoin grow in web3 marketing and blockchain.
Meme Coin Web3 Distribution Stategy #6 – List Your Token on Mobula.fi
There are a great many places where you may list your token to increase its exposure within the cryptocurrency community. Market leaders such as CoinMarketCap and CoinGecko are just two examples of these places.
However, it is essential to keep in mind that certain platforms may not provide sufficient transparency in their listing standards, while others may place a greater emphasis on offering engagement bait rather than ensuring all initiatives receive equal value.
Mobula.fi is one of the platforms available, and it stands out among the others. (It should be noted that the author of this essay is an investor in Mobula).
Mobula.fi is a decentralized and seamless data aggregator that operates on-chain, redistributing profits to its users. It offers a borderless, trustless, and highly interactive environment for crypto enthusiasts.
The DAO (decentralized autonomous organization) that Mobula.fi employs serves as the platform’s central organizing principle. When a project wants to be included on Mobula, the members of the Mobula community will investigate the project, evaluate it, and vote on whether or not to list it.
As a consequence of this, more projects are getting listed on Mobula.fi than on CoinGecko, and the process of listing them is significantly more open and objective.
Mobula is gaining popularity among holders as well as gem hunters, who are looking for the next coin that will be worth 1000X its current value.
Memecoin Crypto Tip #7 – Managing the Crowd of Degen Memecoin Holders
Running the world and overseeing a crowd of degenerate memecoin holders may seem like unrelated concepts, but they share more similarities than meets the eye. In both scenarios, you find yourself faced with an irrational crowd whose actions and behaviors can be unpredictable.
As Gustave Le Bon outlined in his renowned book, “Psychology of the Crowd,” the larger the crowd, the more irrational its individuals become. This principle holds true whether it’s Klaus Schwab and the global elite managing the world crowd or you handling a crowd of irrational degens.
These comments aren’t snarky or judgmental. Instead, they document psycho-sociological trends in such situations. Managing a crowd requires narrative control. You must control debate topics, attention, and focus.
Don’t let the crowd alone decide.
While it may sound somewhat Machiavellian, the reality is that you need to choose and control the narrative, both present and future. This is a critical aspect of crowd management.
Let’s consider two examples to illustrate this point:
Example #1 – “We will reach X millions in market cap by this date“: Unless you personally have millions to invest, you cannot exert control over this narrative. If the community fails to achieve this goal, it may lead to fear, uncertainty, and doubt (FUD).
Example #2 – “We will conduct a $X airdrop next Friday for token holders above Y amount“: This narrative is within your control. You can determine the date, the criteria for eligibility, and position yourself to carry out the airdrop.
To effectively manage a crowd, you must seize control of the narrative.
This is precisely what the World Economic Forum, politicians, and figures like Klaus Schwab are doing. By understanding the dynamics of crowd management, you can enhance your entrepreneurial skills and make informed decisions that shape the direction of your memecoin community.
Remember, it is not about having power over the crowd but comprehending their behaviors in order to navigate the memecoin landscape more effectively.
Last thing : go check Side.xyz we build great stuff for Web3 entrepreneur.
Thanks for reading
Tugan
Disclaimer:
The following content is intended for educational purposes only and should not be construed as legal advice or business advice. The information provided is based on general principles and may not be applicable to your specific situation. It is recommended that readers conduct their own thorough legal research and consult with qualified professionals before taking any actions or making decisions related to launching projects on the blockchain or dealing with memecoins. The author of this article cannot be held responsible for any consequences, losses, or damages arising from reliance on the information provided herein.
