A step-by-step X growth Strategy for crypto influencers (Bonus)

Marketing in Web3 differs significantly from traditional Web2 methods. While Web2 platforms and strategies are well-established, offering familiar tools to promote products and services, these approaches don’t translate effectively to Web3.

Why? In Web3, authority transfer is horizontal, promoting direct interactions between users and influencers. This gives Web3 KOLs considerable influence. As a result, Web3 projects bypass traditional advertising agencies, instead seeking out crypto influencers.

For you, as a Web3 KOL, the challenge is to build a loyal and engaged community around you. Such a community becomes a valuable asset, amplifying your influence and opening doors to various collaboration and monetization opportunities.

source : https://x.com/HeyCbass_/status/1803939539767169093

This article will guide you through a clear strategy for developing and maintaining this community on X, while optimizing your impact and growth.

Daily activities for X growth

Success on X requires consistency and structure. Regular posting maintains your audience’s attention, as they expect content from you at predictable times. This reliability builds trust and strengthens your community. Following a well-defined structure further amplifies your impact.

By regularly sharing specific content, like Max.eth with his frequent health tips, you become easily recognizable. When your audience thinks of you, they instantly associate your name with distinctive content, enhancing your image and influence.

source : https://x.com/max_eth_healthy/status/1822694719975289284

Daily, it’s crucial to dedicate time to activities that provide real value to your audience. These activities should include sharing relevant information and elements that connect your audience to the person behind the crypto influencer.


For instance, Alex Becker, a known Web3 influencer, shares a daily photo at 3 AM, with his fist raised towards the camera, urging his followers to get up and start working. This consistent routine strengthens his connection with his audience, reinforcing his image as a disciplined figure.

source : https://x.com/ZssBecker/status/1819663049600413839

By adopting a similar practice and regularly sharing your rituals at fixed times, you can maintain your followers’ interest and establish a routine that fosters loyalty.

Daily tasks for X growth

  • Follow 10 accounts with 300 to 2,000 followers in your Web3 niche. Smaller accounts are more likely to follow back, increasing your visibility as a Web3 influencer.
  • Respond to 10 to 30 relevant tweets per day. This interaction boosts your presence in the crypto marketing space..
  • Post a Power Tweet daily. These tweets should include key performance indicators (KPIs) from your projects, like follower counts or market prices. Use visuals aligned with your identity for maximum impact, essential in crypto influencer marketing.
  • Post a Ritual Tweet daily. This tweet should feature one of your habits or rituals, something that identifies you and showcases your values or vision.

Creating impactful content with Power Tweets

Power Tweets are designed to stand out in X constant information flow. They capture attention through both content and visual presentation. By maximizing audience engagement, these tweets boost interactions, shares, and comments, increasing your visibility and influence in your niche.

A Power Tweet should go beyond sharing basic information. It must provide value to your audience by offering unique insights, relevant analysis, or exclusive data. This added value encourages users to engage because they find something in your tweets that they can’t get elsewhere, driving interaction.

A pertinent example is Max.eth, an ambassador for Astar Network. Weekly, Max shares KPIs from his niche, such as price trends, follower counts on X, and the number of $ASTR holders. These concrete data points captivate his audience, offering a clear, quantified view of the network’s current state, prompting followers to react and share, making it a prime example of effective crypto marketing.

source : https://x.com/max_eth_healthy/status/1825596286944399465

Maintain a consistent visual identity. This consistency allows your audience to quickly identify you in X information stream. Ensure that the colors and images you use match your personal brand, crucial for Web3 KOL.

A great example is Arioch, an ambassador for Centrifuge. When you see his illustration, you immediately recognize him, the project he represents, and the topic of the tweet. The visual consistency between his profile picture, colors, and tweet content strengthens his branding and message impact.

source : https://x.com/AriochEth/status/1755218552968130977

Power Tweets are a great way to share your vision and values. Posting statements about the future of Web3 or your niche shows your commitment and passion. This builds an emotional bond with your audience, making you a trusted KOL. This approach strengthens your community’s connection and boosts your reputation as an expert in your niche.

Side Campaigns: A strategic approach

Side is a Web3 marketing platform offering tailored solutions that work within the Web3 space. Side directly connects projects with Web3 influencers, creating interactive and effective crypto marketing.

Side campaigns are central to this approach, primarily through two solutions: Rise and Tribe. Rise enables projects to create a token reward pool, encouraging content creators to produce organic tweets that increase the project’s visibility. Meanwhile, Tribe focuses on on-chain marketing, rewarding desired on-chain behaviors, like token holding.

source : https://x.com/sidexyz/status/1821592570595512607

To maximize your impact in these campaigns, it’s crucial to join those that fit your niche. It’s not enough to simply tweet about a project, you must engage, participate in ongoing discussions, and add value. This approach helps you build strong relationships directly with the project teams you promote.

Success lies in creating quality content. Highlight the team behind the project: who they are and what they have achieved. Instead of sharing already-seen information, incorporate impactful visuals and create clarity guides that explain the project, its values, and its vision. Learn from successful campaigns to structure your content.

For further growth, Side’s bootcamp offers free support to Web3 KOLs in learning new strategies:

  • Learn best practices for creating content on X, based on over 10 years of experience.
  • Adopt a results-oriented approach: learn an element and apply it immediately.
  • Follow practical advice that will help you develop a trustworthy account with over 10,000 followers, enabling you to access unique offers.

source : https://x.com/sidexyz/status/1824132947890299188

Weekly schedule for maximum engagement

Structuring your week is crucial for optimizing your presence on X. By repeating the same actions daily, you can establish efficient processes that reduce the time needed to create content.

For example, the time saved can be used to build relationships with influential people in your niche, strengthening your network. Having a strong network is essential for a Web3 marketer, as it allows you to expand your reach, facilitating the exchange and receipt of opportunities.

DayActivityDescription
MondayFollow-up and responsesEngage with small accounts and respond to relevant tweets. Post a Power Tweet with weekly KPIs.
TuesdayTweet on underdogsPost a list of promising small projects in your niche. This positions you as a thought leader.
WednesdayStatement of faithPost a positive tweet about the future of your niche or a specific project.
ThursdayFOMOShare a chart showing a token’s performance in your niche to create a sense of missing out.
FridayPersonalPost a personal tweet with a photo to humanize your account.
SaturdayWeek reviewPost a thread of the best tweets of the week in your niche.
SundayClean-upUnfollow inactive accounts or those that don’t follow you back.

Tracking and adjusting your strategy

To succeed on X, it’s essential to continuously track your performance and adjust your strategy based on the results.

If you have X Premium, use the X Analytics dashboard to monitor your tweets’ performance, including engagement rates, audience growth, and post reach. These KPIs give you a clear view of what works and what needs improvement. For example, track the evolution of click-through rates, likes, retweets, profile clicks, and mentions to understand which types of content resonate most with your audience.

Example of X Analytics dashboard showcasing tweet performance metrics, including engagement, audience growth, and post reach insights.

If you notice certain content types generate more engagement, adjust your strategy accordingly. For instance, if visual tweets like infographics or videos receive more reactions, incorporate these formats more frequently into your posting schedule. The goal is to maximize impact by focusing on what attracts your audience most.

Don’t hesitate to try new things and quickly analyze the results to refine your strategy. This iterative approach keeps you relevant and helps you stand out. Testing different content formats, like regular AMAs or short videos, can also reveal new ways to increase engagement.

Conclusion

Adopting a structured strategy is key to succeeding on X as a Web3 influencer. By integrating daily routines, creating valuable content, and actively participating in Side campaigns, you position yourself for sustainable growth and effective monetization. True success lies in your ability to stay consistent over time, regularly reassess your approach, and persist until you achieve results.

We also invite you to take a look at: How to grow and monetize your X account in the Web3 space

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