Twitter is essential for Web3 marketing. It helps share ideas, build strong relationships, and engage active communities. The example of the Solana community or Ripple with the XRP Army shows how active KOLs and crypto community leaders can drive engagement and build a strong, loyal following.
The #XRP army should be happy about this. Someone called me the "leader of the XRP Army" during my live AMA, lol…https://t.co/JqKNxmh1FP
— CZ 🔶 BNB (@cz_binance) March 13, 2019
However, marketing in Web3 is different. The rules are not yet defined, and traditional Web2 tools are not suitable. In Web3, there is a horizontal logic of authority transfer. As an influencer, you have a key role because projects prefer to turn to KOLs rather than spending their budget on traditional advertising agencies. To succeed as a KOL, it is essential to build your image and understand how to monetize it effectively.
This is exactly what we do at Side, offering tailor-made solutions for Web3.
With Rise, we help projects find and reward quality content creators on Twitter to reach new audiences.
At the same time, Tribe focuses on maintaining community engagement and activity by rewarding those who participate actively.
source : https://side.xyz/
The importance of consistency
Consistency is crucial for a successful crypto marketing strategy on Twitter. In a competitive space like Web3, being active every day is essential. Spending 1 to 2 hours daily on your account helps you stay visible. This consistent presence keeps your audience engaged.
Web3 is a competitive space, and to succeed as a crypto influencer, you need to establish a routine. Following a strict schedule opens up opportunities. For example, ambassador contracts can earn you between $500 and $10,000 per month, depending on your content and audience engagement.
For example, Avalanche have launched the Avalanche Ambassador DAO, a program where ambassadors promote the Avalanche network by organizing events, all funded by the DAO.
Now that Avalanche has a few years under its belt, many active community members have asked how they can get more involved in helping the ecosystem expand 🤝
— Avalanche 🔺 (@avax) February 29, 2024
Here's your chance to grow the Avalanche network and your Web3 career simultaneously by joining the Avalanche Ambassador… pic.twitter.com/1p0tstPmgy
Choosing the right niche
Choosing the right niche is crucial for effective crypto marketing. You need to focus on a specific area within Web3. Without this specialization, your message can get lost. Jumping from one niche to another dilutes your credibility and makes it hard to build a loyal audience. When you switch niches, you always address a different audience. This prevents you from forming strong connections and building a loyal community.
Take Arioch as an example, who chose to focus on Centrifuge. By actively following developments in this area, he regularly shares valuable content with his community. This specialization allowed him to become a Web3 KOL in his niche. His audience, now loyal, knows what to expect and stays engaged, which strengthens his credibility and the impact of his posts.
source : https://x.com/AriochEth
Best practices for choosing your niche as a crypto influencer
- Specialization: Choose a specific area in Web3 marketing. This focus allows you to target an engaged and relevant audience.
- Expertise and consistency: Limit yourself to two areas at most, like protocols, blockchains, or dApps. By concentrating on these areas, you strengthen your credibility and become a recognized expert in nft marketing for exemple.
- Active monitoring: Create private lists on Twitter. Add influential accounts and relevant projects to stay informed.
- Interaction: Actively engage in discussions in your niche. This monitoring allows you to refine your nft marketing strategy and improve your online presence.
The 90/10 rule for content. Give more than you get.
The 90/10 rule changes how you approach your Web3 KOL strategy on Twitter. It’s not just about promoting your products. It’s mainly about providing value to your community.
The principle is simple. Dedicate 90% of your posts to offering useful information, practical tips, and relevant analysis. This helps you build a trusting relationship with your audience. A relationship built on trust encourages your audience to return regularly. It creates loyalty, leading to stronger engagement and a greater likelihood of supporting your initiatives or purchasing your products.
How is @MinaProtocol private while being transparent and public?
— Jays 🧱 ((httpz)) (@0xJayS_eth) August 14, 2024
This is a great question asked by a follower, and I'll try to respond as clearly and simply as possible.
🧵 Let’s dive into this mysterious question ⬇️
————————————————–
👉 What… pic.twitter.com/avPc6EASHd
source : https://x.com/0xJayS_eth/status/1823701849095974952
The remaining 10% should be dedicated to promoting your products or services, such as newsletters or exclusive content. Share key updates, like the launch of a new newsletter, or announce partnerships in a way that feels relevant to your audience. This approach, grounded in trust, not only enhances your credibility but also sparks greater interest in your offerings. When your audience trusts you, they perceive these promotions as authentic, which leads to higher engagement and increased support for your projects.
If you'd like to be kept informed straight to your mailbox, you can subscribe to my newsletter.
— Jays 🧱 ((httpz)) (@0xJayS_eth) June 2, 2024
More explanations, more information, but always simple.
Sign up at ⤵️ https://t.co/95K9e8QZ2Y pic.twitter.com/OnLQmLHohm
source : https://x.com/0xJayS_eth/status/1797163644343427330
Engaging with the community
Community engagement is a key aspect of crypto marketing and Web3 marketing. It changes how you connect with your audience. It’s no longer just about posting tweets. It’s about actively participating in discussions. Responding to tweets, especially from users who share your interests, builds stronger connections and shows that you listen and value your community’s contributions.
This active engagement strengthens your credibility as a Web3 marketer. When others see many people interacting with a KOL, they associate that activity with expertise, thinking, ‘This person is credible, their ideas are valid. I should follow them’.
Prepare a document with key information about your niche: data, quotes, important facts. However, it’s not enough to respond just to accumulate interactions. Each response should add value. By arguing and sharing relevant insights, you position yourself as an expert. This approach enriches every interaction, increasing your visibility and making you more respected in your field.
Comparison between Web2 and Web3 engagement
| Aspect | Web2 | Web3 |
|---|---|---|
| Interaction | Mainly standalone posts | Replies and direct community interaction |
| Targeting | Individual, based on demographic segments | Community-based, focused on collective engagement |
| Strategy | Advertising and sponsored content | Active participation and valuing the audience |
| Engagement | Less user involvement | Strong audience involvement |
| Visibility | Dependent on algorithms | Strengthened by direct interaction |
Conclusion
Success on Twitter in Web3 relies on a clear Web3 marketing strategy, consistency, and authentic engagement. By focusing on a specific niche, creating valuable content, and interacting with your community, you can turn your influence into sustainable revenue. Apply these principles consistently to maximize your impact and achieve your goals on this platform.
We also invite you to take a look at: Web2 Marketing vs. Web3 Marketing
